There seems to be a growing power struggle raging between BMW and KTM. In recent years BMW Motorrad has had its eyes set on growth. The Bavarian company has expanded their model line up significantly. In the past BMW had a multiple variations of their parallel twin and flat four models along with the Rotax single G series. Lately we've seen the new line of singles based on the 650 single and a purpose built 450cc enduro. There's the special line of HP bikes built off the 1200 motor. And last but not least the introduction of the highly anticipated S1000RR super bike. In addition to this there's rumor of a 675cc triple (ala Triumph 675). It would seem BMW wants to be more of a full line motorcycle company rather than a touring/adventure niche brand.
And right across the border in Austria KTM has been flourishing. The off road company has become Europe's second larges bike maker (behind BMW). Like BMW, KTM has been growing. Recently (in the US) KTM has moved outside their off road market and moved into the street bike game. First there was the supermotos, then the Super Duke, and now the RC8. KTM has proven they can build a fine street bike as their new models have been praised by critics.
With both of these companies striving for market share there's bound to be some comparisons. It seems that BMW is filling segments where KTM has strengths. The BMW GS has the KTM Adventure. BMW is pushing their enduro program to attract potential KTM buyer. Even the sports bikes are likely to face each other head to head in super bike races both in Europe and America. In addition to this BMW acquired Husqvarna motorcycles (KTM's closest competitor) and KTM has been working on a partnership with US power sports company Polaris. It looks as though both companies are no longer satisfied with being small time niche players.
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